Entrepreneurs. In any economy.

When you start your own business – whether it’s writing, sales, marketing, voice overs and you get to call the shots. Thats one of the reasons why you decided to be your own boss.

The other obvious reasons? You do the work you enjoy whenever you want to work, forfeiting the 9 to 5 grind. Plus, even in a down economy, you’re in control, because you own the company.  Is turning a profit as a small business owner for you? According to an article by WSJ’s Sue Shellenbarger (Plumbing for Joy? Be Your Own Boss), seeking out enjoyable work and finding a way to do it on your own terms, with some control over both the process and the outcome, is likely for most people to fuel satisfaction and contentment.”

So you’ve decided on your voiceover business, and it’s chugging along, making money, staying out of debt. But then came the downhill economy. You have your existing customers, and you’re doing all you can to keep them happy. Yet potential clients may be hesitant to spend any money. Still, how do you keep the momentum going – no matter what the economy may be saying?

Stay flexible. The reason you freelance/own your own business –  is so you can set aside some personal priorities, like spending time with family, continuing your education, writing a book or being a spokesperson for something you believe in.

Stay in touch with your customers. Even if you’re not currently working with them, connect with them and offer your services.  Continue to take classes in your field. Network at events and large and small. Voice over talent – get a voice coach if you feel you need one. (a good one is well worth the time and money!) Keep marketing to your current clients, past clients and potential clients. Find new ways to market yourself so that customers will benefit.

Cut back on expenses. Splurge – okay, just a little -‚ when you get a new gig, re-up with an exsisting client, or complete a challenging project in the studio.

Spend a few hours a week with a charity. Non-profit agencies are having a tough financial time as well “ a few hours from you could mean all the difference, and will give you a new perspective on life outside of the studio. You will benefit from the experience. Trust me.

Need more info on being a savvy business owner? Check out Freelance Folder and Entrepreneur for ideas on growing your company.

In any economy.

(reprinted from an earlier post) dbr